Volunteer Expectations

Great Expectations: Communication Tips for Volunteer Coordinators

Rebekah Coenen

As a volunteer coordinator, you have expectations of your volunteers. You expect they arrive on time for their shifts, act respectfully to other volunteers and participants, and perform their jobs well. Although we may lose sight of this from time to time, volunteers also have expectations of volunteer coordinators!

Although volunteer coordinating comes in many different (and equally fabulous) styles, one thing separates a good coordinator from a great coordinator: effective communication. Of course, communication comes in many different styles as well. And, in the last decade, technology has facilitated countless new channels of communication – emails, texts, DM’s, and more.

Volunteers expect you to uphold timely, informative communication.

No one likes to feel in the dark or out of the loop, so keep your volunteers informed! Volunteers need to know what to expect, what to prepare for, and what to deliver on at every step in their volunteer journey – at least in the beginning. Offer guidance to your volunteers at every stage, and they’ll feel safe and confident in their new role in the organization.

Make sure you use the appropriate communication channels, too.

As technology has woven itself into our social fabric, we’ve all adopted certain assumptions and expectations of various digital communication channels. For volunteer coordinators, here are some quick guidelines…

Email: Unless you observe push-back from younger volunteers (Millennials and Gen Z), use email communication as much as possible. This establishes a professional tone. An extra handy tip – in VolunteerLocal, you can automate confirmation emails, schedule reminder emails, and send broadcast emails to volunteers in an entire event, or even a specific shift in the event. Of course, attach documents, links, or pictures if you like, too!

Phone Calls: This is a great way to touch base with your volunteers, especially with new updates/news. There are some things to be aware of though!

  • The younger the volunteer base, the less comfortable they often are with phone calls (especially from unknown numbers). The older the volunteer base, the more comfortable they are with a phone call.
  • You may hope that the phone call is brief, but some folks like to chat! Make sure you keep track of the time so you don’t suddenly find yourself an hour behind schedule.
  • A phone call is not a written record. Sometimes it’s helpful to have important information in writing so it may be reviewed later.

Text: Considering that text messages are widely accepted as an informal mode of communication, remember to keep your texts professional. Texts might be helpful for sudden updates/announcements. Another handy tip – VolunteerLocal also allows you to send texts to volunteers, without leaving the platform. Sudden thunderstorm? Tell your volunteers to seek shelter, stat!

Although you may want to give your communication style and channels some thought in the beginning, it usually becomes very natural once you’ve established a system for communicating with your volunteers. Your volunteers will sincerely appreciate the effort, too. With consistent, informative communication, they’ll be well prepared and ready to volunteer! Remember, VolunteerLocal has a whole tool belt to help you pull this off. Never leave a volunteer hanging – jump in with immediate, scheduled, or automatic emails and texts, whenever you need.

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How to Manage Volunteer Expectations

Joe Lawler

It’s a rare event that doesn’t rely on some kind of volunteer support.

They’re the backbone of any non-profit, along with a surprising number of giant races and multi-million dollar festivals.

Volunteer help is important, but are you getting the people you need? To make sure you are, you need to lay out information clearly for your volunteers.

Make sure you’re open and upfront about what will be expected of your volunteers. Have people sign up for jobs like distributing race packets or checking IDs at the beer tent. A generic “volunteer” option means they don’t know what to expect, and you don’t know what their skills and interests are. That’s a good way to squander talented individuals or end up with an overload of people with similar interests in the same area.

Write up a description for each position, with general information on what is expected. This will make it easy for potential volunteers to find the right fit and stay busy. It also provides a good starting point for super volunteers who may be able to go above and beyond what you’re asking. 

How many times have you visited a website, then went elsewhere because it wanted you to create an account? Sending someone from your website to their email account for verification is inviting huge dropoffs in users. No one wants to remember another password or enter a bunch of information that isn’t relevant to your event. Does your half-marathon really to know the maiden name of everyone’s mother?

Keep it simple and volunteers will come pouring down the funnel.
If they start thinking “Do I really need to do this?” you’re already losing them.

Don’t make anyone dig for information. Have everything a volunteer might need to know in a central place.  Where should they park? Put it on the volunteer page. Where should they check in? Put it on the volunteer page. What should they wear? Who should they get in touch with if they can’t make it? Put it… you get the idea.

 

Put yourself in their shoes and ask yourself what you would want to know before waking up on event day. It may feel like second nature to you, but you’ve been planning the event for months. The easier you can make the process for them, the more likely they’ll be to volunteer again.

 

 

For more tips and tricks on how to keep your volunteers happy and create a pleasant nonprofit culture, check out this article on how Your Nonprofit Culture Can Be Ruined by These 3 Common Traps.

 

 

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