Recruiting volunteers is a part of your job, but it can still be interesting and fun for both you and the future volunteers.
Do you ever ask yourself, “Here I am, the volunteer coordinator – now where’s all the people?” If so, then it’s time to recruit some new volunteers! You already know all the basic (and sometimes boring) ways to try to recruit volunteers, so why not have a little fun with it?
Jazz up your fliers.
Yes, the basic information is important when it comes to getting the word out about your organization – but why not get more creative? Collaborate with the coolest screen printing shop in town or simply ask yourself…would this be hip enough to wear as a t-shirt? Aesthetics matter, which means the coffee shop, retail space, and local business will be even more inclined to hang your poster when it looks good.
Find a friend.
Involve the volunteers already serving with your organization and promote benefits if they find a friend to join in as well. Maybe you can’t give a referral bonus or half-off their gym membership, but incentivize current volunteers with getting a friend to sign up by offering first dibs on the most sought out volunteer shifts or an extra ticket for the music festival.
Raise the stakes.
Similar to the find-a-friend method, encourage people to seek out the most volunteers in a certain time period. Award the best volunteer recruiter with a goofy trophy and some extra incentives. Sometimes having a little friendly competition will help people up their game.
Talk about it.
Everyone knows word of mouth is powerful. So get out there and really talk about volunteering with your organization! College campuses, corporate lunches, PTA meetings – wherever you can go that might have the type of volunteers you need. But don’t stop there, create a nice informative video or simply turn on Facebook live/Instagram stories and tell the top five reasons people should volunteer with your organization. If you have the budget, promote it further on social media by paying for a sponsored post. (Even better, encourage some of your media and corporate sponsors to do the same on their social media channels.)
Give away free stuff.
Ears always seem to pique when hearing the word “free!” So pass out stickers, launch t-shirts out of cannons, hold a luncheon or interesting seminar, host a meetup at a local coffee shop, bar or coworking space, give away yummy cookies…the possibilities are endless. Just make sure those free things come with more info about the organization and ways to volunteer.
A big part of being a volunteer coordinator is making sure you have enough people to fill your volunteer team. Recruiting can seem daunting at times – enjoy making it your own and get creative with it!