Volunteer Fairs are a common practice for employers and groups looking to connect their people with causes. But how can you stand out among a veritable smorgasbord of service opportunities? Keep these tools in mind when prepping for success at a volunteer fair.
A way to capture volunteer information: You can go old-school with a pen and paper general interest form. Or, if your organization has a tablet, consider encouraging them to sign up on-the- spot for specific event shifts using your VolunteerLocal page. (Just make sure you can access guest internet, or bring a mobile hotspot along.)
Treats & Takeaways
Lure the volunteer fair lurkers to the table with candy or swag. Think about ways to make them work for it, though. Come up with a few trivia questions about volunteer impact to inspire them to learn more. Brochures and handouts, or specific event postcards and fliers are helpful takeaways, too.
Smile and stand, if you can
Volunteer fairs can be exhausting for coordinators who want to keep up their pep for the entire event. Resist the temptation to work on e-mail or multitask during the event and try to make eye-contact as people walk by. If you can’t stand, think about a pop-up banner or tabletop display that gives your organization’s logo some added height.
Pickup lines aren’t just for the bar. It’s great to have a ready question or one-liner you can use to hook people in. They don’t have to be cheesy! “Did you ever have a mentor as a kid?” “Do you have an interest in fighting hunger?” “You look like you have some construction experience!” Sometimes you’ll get a laugh or a head-shake, but sometimes you’ll strike a chord and encourage an attendee to share a personal story about an affinity with your cause.
Enlist a familiar face
If you have an all-star volunteer from a corporation or organization where you will be hosting a table, see if she or he is available to work the table with you. Social capital goes a long way in recruiting volunteers. People will be surprised to see a colleague on the other side of the table, and you have someone who can give testimonials to how being engaged in your organization is meaningful to them.
Don’t forget to ask the volunteer fair coordinator the basics, if it’s not clear. You’ll need to know whether to BYO table, whether you have internet access, and a map of the space is helpful so you can plan ahead and pop up your display with ease.