The Six Million Dollar Solution

So, you’ve put together a great event? We bet you can do it again–with the promise of a tastier, cooler, all-around-groovier experience.


As event planners and volunteer coordinators everywhere descend upon drawing boards for this year’s round of Bacon Festivals, downtown marathons and State Fairs, the heat is on to make them better than ever. Need some inspiration? Steve Austin to the rescue!

The Six Million Dollar Solution

Building an iron-clad reputation is clutch to the success of any event. As word spreads and attendance grows, however, so does the pressure to make this year’s tango even spicier than the last. But never fear! Here are some creative solutions for a better, stronger, and faster 2013.


“A man barely alive…” Investing in a new theme for your event each year is a lucrative practice. A fresh design is the most public way to breathe life back into your festival, show or conferenceAs a highly visible marketing tactic, the unveiling of each year’s hip new spin garners lots of excitement (and press). Take a note from Atlanta’s book–the design for their annual Suwanee Days community celebration is a much-anticipated city-wide contest!

“We can rebuild him…we have the technology.” There are lots of viable technology solutions to make your event more efficient and the processes more streamlined. Your festival-goers will notice, your volunteers will be delighted, and your artists or entertainers won’t be able to thank you enough for making it so easy. Try incorporating more local vendors (craft breweries are always a hit), automated volunteer registration (oh, hello!) or a better ticketing company to start.

“This is Oscar Goldman.” Find the right main attraction. A performing artist, particular keynote speaker or esteemed inspirational figure can be a powerful draw for your event. Like a street speaker, he or she has got to be passionate and particular in their delivery. Like a smart business-owner, you’ve got to know what it is your crowd will come to see.


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Kaylee Williams is the President of VolunteerLocal, a volunteer scheduling, management and communication platform for organizations of all types and sizes. Williams is passionate about community service and inclusion (diversity) in tech. She is a triathlete, volunteer coach for Girls on the Run, bass guitar player and homebrewer.